Pay Per Click

PPC – Or Pay Per Click marketing, can be very valuable for your business if one of your goals is:

  • Driving traffic to your website to convert sales?
  • Driving traffic to your website to increase impressions for ad sales or branding?
  • Driving traffic to your site to collect potential customer information?
  • Driving calls to your call center?

If any of these goals fit your business model, then PPC advertising might be worth looking into.

PPC advertising incorporates the text ads you see across the top , or around the sides of Search Engines such as Yahoo, Google, and MSN. It also includes the ads served through various emails and on some other trade specific websites.

When you conduct a search, the marketing program associated with the page you are on provides ads that are related to that search. The price an advertiser pays for the ad is determined by the advertiser’s budget. Only ads that are clicked on are charged. So just because the ad runs 10,000 times, the advertiser is only charged if someone clicks on the ad. Every time the ad is clicked, the user is directed to the advertiser’s website, hence driving traffic.

DMIdeas can help your company determine the value of a PPC campaign to your business. PPC campaigns can be as expensive, or inexpensive, as your business can handle. Real metrics, showing the cost of each conversion, or the increase in traffic or leads that your PPC campaign generates can be measured and reported. Then, choices can be made about what is working and what needs improvement.

Many agencies claim to do PPC management but most charge a lot of money to turn your campaign over to an automated system. At DMIdeas we believe in using people to adjust campaigns. We watch daily for low performing ads or keywords that are not leading to conversions, and we make adjustments as soon as the data shows consistent results – often in 1 or 2 weeks, not 1 or 2 months.

So, now that you know why PPC should be part of your online marketing strategy – contact DMIdeas and watch us help you engage your customers.

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