DMIdeas is Orange County's Newest Premiere Digital Marketing Agency.

Email Marketing

Email can be a very effective strategy for connecting to your clients. Aside from being inexpensive to "mail", and much better for the environment than the paper waste generated by bulk mailings, email allows you to connect to your client on an individual level. DMIdeas has created email campaigns for clients that allow each recipient to receive an email generated specifically for their needs. For example, a cell phone ad email for a construction worker will have a rugged look and will highlight a phone that can withstand the elements on the worksite. However, the same phone will be marketed to the parents of a teenager as a phone that can stand up to a day on the slopes snowboarding. Both ads are giving the end user the same offer for the same phone, but instead of a "one size fits all" approach, each user group is segmented and marketed to in a way that speaks their language. Interactive marketing truly allows the beauty of "one-to-one" marketing to actually exist.

Viral and Social Network Marketing

Everyone has heard of MySpace and Facebook. Most professionals have memberships to LinkedIn, or similar networking sites. Is your business successfully leveraging these high profile social and professional networking sites to get your brand and message to your potential clients? Let DMIdeas help you navigate the seemingly easy features of these popular sites to miximize their effectiveness. Yes, you could probably build a MySpace page for yourself, but would it give the right brand message to your clients? Would it come up at the top of searches for your products? Would anyone who found it ever check back? Let DMIdeas help you make use of this, and other viral and social networking opportunities so that your branding stays clear, and your message is clean.

Customer Retention &
eLoyalty Programs

Customer retention should be a concern for all successful businesses. It seems wasteful to go through the trouble of attracting a client, just to throw the relationship away after the first sale. This is an area where DMIdeas can help your business shine. Monthly Enewsletters, connecting to your clients in a meaningful way at their point of need, can keep your products and services in the front of their mind. Let our award winning creative resources and our proven track record of customer retention campaigns be leveraged to help you maintain that important customer connection. We can do things as simply as remembering their birthday and sending a friendly note, to creating segmented newsletters that offer different content to customers depending on their demographic and behavioral data.